Perfume - what do people search for?
Written by Perfume Gift on June 7, 2008 – 6:27 am -I’m guessing (I do a lot of that) that Perfume for most, is a very personal thing. Until we manage to get scratch and sniff laptops most of us won’t buy a new perfume on the back of a description. Most of us will have either have heard a friend discussing their faves or visited a shop and checked out a scent or two by way of a tester on a shelf somewhere.
My Good friend Harish, runs a chemist in Hackney east London and has set up a nice Perfume website called Perfumecare.co.uk. His shop is nice and his staff are helpful but it doesn’t quite translate on his website. But then, like my point earlier touched on, it is difficult to convey that personal touch online. Sure, you can allow people to choose colour and font styles and all that stuff but it’s hardly touchy feely now is it? Which sort of gets me to my conclusion that if you have such a website then the reality is that most people who visit your site are doing so on the back of a highly targeted keyword looking for the best price for a perfume product that they’re already familiar with, which long term is hardly a recipe for success, especially in these days of search engines and their so called quality evaluators.
I’m going to think of ways in which I can help Harish convey a more personalised touch, maybe he can put up a few photos or add a few articles, create a forum, a blog etc. Yet all that takes time and Harish is a busy enough man already. What do you think? What does his site say to you?
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